So what is a lead magnet? A lead magnet is simply something that you will create as a .pdf file and give as a free…
Crafting Offers to Attract Clients as a Home Builder
Today we look at Free and Paid offers so you can attract and convert potential clients into customers. I break down these two offer types…
How Home Builders Develop a Brand Story to Stand Out
Connecting with your clients BEFORE they even speak to you for the first time is a key way of building affinity and getting them to…
Identifying your Ideal Clients as a Home Builder
Imagine a 38 year old man visits your website looking to build a 2 storey home on a block he recently bought. Now imagine he…
Following Up Sales Leads as a Home Builder
How do you follow up sales leads as a home builder? This has to be one of the most common discussion points for me with…
Organic Facebook Posts For Home Builders
Should you post organically on Facebook, or are paid ads better? I get asked this question frequently… Should we post on our Facebook business page…
