Marketing Leadership for Home Builders Without a Full-Time
marketing manager
As the Director of Building Boom, I work with builders doing $10M–$40M+ to create and manage smart, strategic marketing that generates leads, without the need of hiring a full-time marketing manager.
Are you ready to grow your building company?
If your business is turning over $10M to $40M+ but still relies on yourself (or one of your admin staff) to handle your marketing, you’re bleeding opportunity.
You’re Not a Marketer. You’re a Builder…
So Why Are You Still Doing the Marketing?
If your turnover is between $10M to $40M each year, you’ve clearly built something solid. Chances are, you’ve done it off the back of referrals and a great reputation.
But let’s be honest…
- Your website’s rarely updated (or even outdated)
- You’re spending money but don’t know what’s working
- Your leads are hit and miss
- You’re chasing your ad guy for updates
- And you’re still the one making all the marketing decisions
Why? Because no one on your team really gets the home building industry and what your clients really want… so no one can fully take the reins.
Your Building Company Needs a Marketing Manager, without the full-time cost
Why you haven’t hired a full time Marketing Manager
Hiring a mid-level marketing manager (5+ yrs experience) costs a company about $130K+ a year (and a lot more if you want 10+ years). Then you still need to use an agency to implement all the work and even the best marketing agencies out there don’t fully understand the industry.
That’s where I come in.
I step in as your company’s marketing lead. Planning, analysing your competitors, building your strategy, managing and executing your campaigns, leading your content, and working with your team or mine to execute it all.
I do all the thinking. I drive the sales results. You get to focus on running your building company.
The difference between an Agency Account Manager and a Fractional Marketing Manager
| Service | Agency Account Managers | Fractional Marketing Manager |
|---|---|---|
| Strategic Leadership | ❌ | ✔️ Yes, full strategic direction |
| Annual Marketing Plan Development | ❌ | ✔️ Included |
| Performance Review Across Channels | ❌ | ✔️ Monthly insights |
| Offer and Funnel Strategy | ❌ | ✔️ Managed and refined |
| Design Portfolio & Assets Management Planning | ❌ | ✔️ Yes, full strategic direction |
| Quarterly Executive Strategy Reviews | ❌ | ✔️ Lead by FMM |
| Mentors internal marketing assistants | ❌ | ✔️ Included |
| Monthly Campaign Planning | ❌ | ✔️ Included |
| Tactical Issue Resolution (per service) | ✔️ Yes | ✔️ Yes |
| Monthly Service Execution | ✔️ Yes | ✔️ Yes |
| Point of Contact for Service Delivery | ✔️ Yes | ✔️ Yes |
Why Builders Choose Building Boom
You don’t just need a plan… You don’t just need an agency…
You need someone who can lead and execute.
| Description | Marketing Consultants | Typical Agencies | Building Boom |
|---|---|---|---|
| Deep understanding of the new home building industry | ❌ | ❌ | ✔️ |
| Experience running & growing a building company | ❌ | ❌ | ✔️ |
| Experience selling new homes to clients | ❌ | ❌ | ✔️ |
| Provides a comprehensive marketing audit | ✔️ | 🟠 (rare) | ✔️ |
| Creates a 12 month marketing plan | ✔️ | 🟠 (rare) | ✔️ |
| Provides strategic leadership (fractional marketing manager) | ✔️ | ❌ | ✔️ |
| Mentors internal marketing assistants | ❌ | ❌ | ✔️ |
| Runs your ad campaigns (Google, Meta, YouTube etc..) | ❌ | ✔️ | ✔️ |
| Conducts SEO (Search Engine Optimisation) | ❌ | ✔️ | ✔️ |
| Optimises your website & messaging for higher conversions | ❌ | 🟠 (rare) | ✔️ |
| Content marketing without needing your input | ❌ | 🟠 (rare) | ✔️ |
| Amplifies your Social Media channels | ❌ | ✔️ | ✔️ |
| Marketing Automation & Email Campaigns | ❌ | ✔️ | ✔️ |
| Provides continuous improvement | ❌ | 🟠 (rare) | ✔️ |
| Always looking for ways to improve your sales | ❌ | ❌ | ✔️ |
Client experience
Who This Is For
✅ Custom or volume builders doing $10M to $40M in turnover.
✅ You don’t have an internal marketing manager (or one who’s overstretched).
✅ Ready to invest $8K+ p/month in marketing & advertising.
✅ Want someone who actually understands your company, the building industry and will be a long-term partner to lead your companies growth.
If that’s you, I can get you back to doing what you do best… while I take care of what I do best.
Is it time for your company to gain momentum again?
Let’s Build a Marketing Engine That Actually Works
I only work with a limited number of building companies in each city as I don’t want any conflicts of interest. This guarantees my best work and your best results.
→ Book a free strategy call now and I’ll walk you through what’s missing in your current marketing, and how we can fix it in the next 90 days and grow beyond.
Not quite sure if this is right for you? Check out our case studies.
Ready to speak to us?
If you’d like to have an honest conversation with us about growing your building company to the next level, complete the form below.
