As a home builder email marketing should play a key role in communicating with your potential customers.

I break down an example of how to use email automation and auto responders as a home builder in this video.

If you create an auto-responder you want to build the following;

  • A short term sequence (might run for up to 12 weeks)
  • A long term sequence (might run for 9 months)
  • Monthly updates with relevant, timely content.