As a home builder email marketing should play a key role in communicating with your potential customers.
I break down an example of how to use email automation and auto responders as a home builder in this video.
If you create an auto-responder you want to build the following;
- A short term sequence (might run for up to 12 weeks)
- A long term sequence (might run for 9 months)
- Monthly updates with relevant, timely content.