The Competitive Edge Audit &
12-Month Marketing Blueprint

Tailor-Made for New Home Builders Turning Over $10M–$40M Who Want to Outperform Their Competitors and Win More Contracts

Right now, another builder is getting chosen over you…
not because they’re better, but because they’re more compelling.

And chances are, you don’t even know what they’re doing differently.

This audit shows you exactly why… And then gives you the blueprint to beat them.

A deep analysis of your brand, design portfolio, messaging, marketing and market positioning. Benchmark your company against your top competitors and walk away with a clear, practical plan to stand out and win.

Who This Is For

The Competitive Edge Audit
for new home builders

If your building company is turning over between $10M and $40M… and you’re surrounded by competitors with similar homes, similar offers and the same messages… this is for you.

The Competitive Edge Audit is designed for builders who are ready to reposition, differentiate, and lead their market with sharper messaging, a client-winning design portfolio, and a clear, confident plan that attracts better clients and signs more contracts.

rEADY TO
gROW

Home Builders with excess of $10M and below $40M wanting to grow sales.

Brand
Positioning

Discover opportunities in a competitive market to capture market share by developing your brand voice.

Strategic Foundation

Your company needs more than just ads alone. Build from the right foundation with a client-winning design portfolio.

Marketing Blueprint

The step by step, month by month blueprint to implement your marketing plan for maximum effect.

Client experience

What’s Included

Everything your company needs to grow to the next level;

We review your top competitors in detail; The brands, messaging, website, SEO, ads, and their current advertised design portfolio (in detail). We use this analysis to uncover gaps in the market, then show you exactly how to out-position your competitors by offering what they don’t.

We audit how your company is currently perceived and where you sit in the market compared to those competitors.

We analyse your floor plans and product range, compare against market demand, and identify gaps, overused features, and opportunities to stand out.

We pull apart your website, ads, brochures and social media to determine if you’re clearly articulating why clients should choose you.

We examine your existing SEO, PPC, Organic Social Media and other digital efforts to show you what’s working, what’s not, and where budget is being wasted.

We identify messaging, design, offer and campaign gaps you could fill before your competitors do.

We deliver a high-level roadmap with key initiatives, budget allocations, quarterly priorities and recommended actions to drive growth.

We walk you through everything in a no-fluff debrief session. You’ll have the opportunity to ask any questions and gain clarity of your new roadmap going forward.

Are you ready to speak to us?

This isn’t a fluffy marketing report or templated audit.

It’s a custom-built deep dive… designed for serious building companies who want to win.

If you’re ready to reposition your company, outperform your competitors and sign better clients, then we should talk.

Competitive Audit

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