Knowing Your Customers

Introduction

Understanding your client before they become your client is the single best investment you can make. This gives you a deeper understanding of what your clients are looking for in a building company and helps you tailor your marketing efforts for greater results.

Before anyone decides to build their new home, we know they move through three very distinct phases.

For example: Most people start looking for land and many will also take a look at display homes – however they’ve not really nailed down their budget or the block size before they purchase the land. So while they’re looking at display homes, they’re not really in the Awareness phase.

Only once they purchase a block will they then have all the remaining information needed to find a builder. They’ll know their street frontage, how much finance they have to build and more details about their floor plans (single or double storey etc…)

They then enter the ‘Awareness’ phase.