So what is a lead magnet?

A lead magnet is simply something that you will create as a .pdf file and give as a free download for your potential future customers.

A great lead magnet that works will;

  • Give your customer what they want.
  • Examples: Floor plans, case studies, homes under construction, display home brochures, price lists, specification lists, interior design guides, standard upgrade options and so on…
  • Includes a strong call to action that is enticing