Marketing for Builders Who Want Strategy & signed building contracts.

Most builders are stuck with marketing agencies and contractors with no real marketing plan. We fix that.
At Building Boom, we provide agency firepower, led by strategic direction so your marketing wins more contracts, with better clients, at better margins.
Everything we do works together and actually drives growth.

Explore what we do

Why Builders Choose Building Boom

You don’t just need a plan… You don’t just need an agency…
You need someone who can lead and execute.

DescriptionMarketing ConsultantsTypical AgenciesBuilding Boom
Deep understanding of the new home building industry❌❌✔️
Experience running & growing a building company❌❌✔️
Experience selling new homes to clients❌❌✔️
Provides a comprehensive marketing audit✔️🟠 (rare)✔️
Creates a 12 month marketing plan✔️🟠 (rare)✔️
Provides strategic leadership (fractional marketing manager)✔️❌✔️
Mentors internal marketing assistants❌❌✔️
Runs your ad campaigns (Google, Meta, YouTube etc..)❌✔️✔️
Conducts SEO (Search Engine Optimisation)❌✔️✔️
Optimises your website & messaging for higher conversions❌🟠 (rare)✔️
Content marketing without needing your input❌🟠 (rare)✔️
Amplifies your Social Media channels❌✔️✔️
Marketing Automation & Email Campaigns❌✔️✔️
Provides continuous improvement❌🟠 (rare)✔️
Always looking for ways to improve your sales❌❌✔️

our services include

  • Fractional Marketing Manager & Consulting
  • Google Ads + YouTube Ads
  • Social Media Ads (FB, Instagram, TikTok)
  • SEO (Search Engine Optimisation)
  • Social Media Marketing
  • Content Marketing
  • Conversion Rate Optimisation
  • Continous Improvement
  • Branding & Logo Design
  • Website Design & Development
  • Landing Pages
  • Copywriting (including direct-response)
  • Brochure Design
  • CRM Design & Configuration
  • Marketing Automation
  • Email Marketing Campaigns

Does your home building company have 18 months of work ahead?

Getting a pipeline of future clients is the #1 mission of EVERY HOME BUILDING COMPANY. Without it, your cashflow suffers, the stress mounts and you begin to do things that just feels bad… (like heavily discount just to win work)

At Building Boom, we grow home builders leads and sales with digital marketing so they have 18 months of work in their pipeline… ALWAYS… and it’s our speciality.

We can read plans, engineers drawings, contour surveys, specifications and more. Our background is in new home construction so we understand the industry inside and out. Most importantly, we understand what your clients are looking for and can position you to generate more leads as a result.

Need marketing leadership

We’ve worked with Steve since 2010 and rely on his expertise with digital marketing & the home building industry. Building Boom professionally manage all aspects of our digital strategy.

BEN WHITE
MANAGER @
DANMAR HOMES

Client experience

Building Industry Marketing

We’re a digital marketing agency that specialises in the new home building industry. We know what works for builders and what doesn’t because we understand your clients better than anyone. This saves you wasting time and money with agencies that ‘just don’t get builders’. Want results? Request a proposal today.

We speak your language

Deep industry knowledge working in construction since 1990 and marketing new home builders and our up-to-date digital marketing techniques lets us fast-track your success so you can stop guessing where your next sale is coming from. View our Case Studies.

Signature System

We have digital marketing strategies for new home builders, and other businesses in the home building and construction industry – ready to implement and put your company on the fast-track to winning new clients. It’s what we do…

Frequently Asked Questions

Cost per lead varies significantly based on your market and the type of lead. We track two distinct categories:

Downloads (brochures, design guides, checklists): These typically cost less but represent early-stage prospects who may not be ready to build immediately.

Real enquiries (contact forms, phone calls, consultation requests): These cost more but represent serious prospects actively looking to start their building journey.

The key is tracking your combined average over time and understanding which lead sources convert to actual sales appointments. Based on Building Boom’s 30+ years in the industry, we focus on improving lead quality rather than just reducing cost. For example: A $250 lead that converts into a building contract is far more valuable than a $9 lead that wastes your time and never builds a home. At Building Boom, we understand that difference and utilise that knowledge to grow sales, not just spend your money.

This is where Building Boom’s psychometric data from over 5 years of 1:1 sales experience makes a real difference. We understand the key motivators and objections your prospects have, allowing us to pre-qualify leads through better targeting and messaging.

Our approach includes shifting messaging from brand-focused language (“we build quality homes”) to client-focused language (“your dream home designed for your lifestyle”). We also highlight less common design features in portfolios to attract niche prospects who are more likely to convert.

These are just a couple of examples, but there are many more and is just one more reason why Building Boom outperforms general marketing agencies when working with home builders.

Google Ads typically generate higher-cost leads because people are actively searching for builders, but these leads often have higher intent and convert faster to appointments. When advertising on Google, you’re competing with other builders for clicks through an auction – so the most valuable (and most likely to convert) keywords cost more per click.

Facebook/Meta Ads usually produce lower-cost leads but require more nurturing since prospects are more likely in the awareness phases. The advantage is reaching people who haven’t started actively searching yet but match your ideal customer profile.

We recommend tracking both cost per lead AND lead-to-appointment conversion rates for each platform to understand true campaign effectiveness. Based on our experience, we recommend Google Ads first as a minimum, and then Facebook Ads once you’re ready to scale.

Google Ads typically start generating leads within the first week, but expect 30-60 days for lead costs to stabilize as campaigns optimize. The platform’s learning phase requires sufficient data to identify your best-converting audiences.

Facebook/Meta Ads often take 2-3 weeks to generate consistent leads and require ongoing creative refreshes to maintain performance.

SEO-driven leads take 3-6 months to develop but often have the lowest cost per lead once established.

Based on Building Boom’s experience with successful clients, we recommend a minimum media spend of $3,000 p/month for Google Ads alone. Below this threshold, budgets get consumed by platform learning phases without generating enough data for optimization. While you will get leads even spending less, you’re not optimising your campaigns.

Most of our clients spend $5,000+ monthly because this allows for effective multi-platform campaigns and aggressive scaling when lead quality is strong. This investment level makes sense for builders constructing $10m+ worth of new homes annually.

As a guide: The large volume project builders are spending in excess of $20,000 p/month on Google Ads and small-mid sized custom home builders are spending between $8,000 – $12,000 p/month on Google Ads. This represents a serious shift in advertising spend to digital channels over traditional media.

Both serve different purposes in your marketing funnel. Downloads help build your database of future prospects and work well for nurturing campaigns. Direct enquiries generate immediate sales opportunities.

The optimal mix depends on your current pipeline and sales capacity. If you’re booked out 12+ months, downloads help build future business. If you have immediate capacity, focus budget on direct enquiry campaigns.

If you only have a small sales capacity (less than $5M worth of work), then Google Ads and direct enquiries are your priority.

Beyond basic contact details, we recommend capturing:

  • Desired build timeline
  • Approximate budget range
  • Land status (owned/looking/considering)
  • Home style preferences
  • Family situation (first home, upgrading, downsizing)

This information helps prioritize follow-up and improves your sales team’s conversion rates by understanding prospect motivations before the first conversation.

Most agencies misuse negative keyword lists, create content that doesn’t drive sales, and lack understanding of what actually converts home building prospects. They treat builders like any other business.

You can see this by how many builders have listened to agencies that don’t understand the builders client journey and recommend they offer downloadable brochures that are of no value to potential clients and will never result in sales. (We cover this extensively in our Content Marketing Masterclass – Beyond the Sale)

Building Boom’s advantage comes from 30+ years in the new home building industry. We understand your customer journey, the key motivators other agencies miss, and which conversion elements work specifically for builder clients. This means better lead quality and lower wasted marketing spend from day one.