Is SEO Still Worth It for Home Builders in the Age of AI?

The Great SEO Myth You’ve probably asked, “Is SEO still relevant for home builders?” In the last few years, search results have evolved. AI-powered answer boxes, chatbots, and one-click responses are eating clicks. New Home Builders now face a brutal question: “If people don’t click to our site, does ranking even matter?” We’ll cut through…

I managed 100+ tenders for clients building their dream homes and reviewed 300+ builders quotes. Here’s what I found out;

In 2010 I launched Your Building Broker – a service that would design and tender custom homes for clients who were spending $350,000 – $1.5M building their new home. The client benefits were simple; Over the course of five years running that business we served 100+ clients and received more than 300 quotes from new…