Facebook is a great advertising platform for home builders – but it must be done correctly to be profitable.
In the video below, Steve Fitz breaks down the different methodology we recommend you use to run a successful advertising campaign for your building company.
Key Takeaways For Facebook Ads as a Home Builder
- Use Videos as well as static image ads and carousels
- Split test ads ALWAYS
- Use lead forms & canvas ads
- Create engagement audiences
- Create lookalike audiences from engagement targets (website, video watchers, lead form viewers etc…)
- Create deeper ads with different hooks for each level of ad
Always keep in mind the reasons why people choose their home builder and use your market knowledge to create enticing ads.
Using these key strategies, you’ll grow and scale your ad campaigns which will reduce your overall cost per lead and improve lead quality.