Marketing Leadership for Home Builders Without a Full-Time
marketing manager
As the Director of Building Boom, I offer fractional marketing services and work with builders 1:1 who are great with construction, but really lack marketing expertise. This services is a strategic appointment to help your building company grow with clarity and direction without making costly mistakes.
Are you ready to grow your building company?
If your business lacks marketing expertise and relies on yourself (or one of your admin staff) to handle your marketing, you’re bleeding opportunity.
You’re Not a Marketer. You’re a Builder…
So Why Are You Still Doing the Marketing?
If you’ve been running a building company for a few years or more, you’ve clearly built something solid. Chances are, you’ve done it off the back of referrals and a great reputation.
But are you familiar with these blockages holding your growth back?
- Your website’s rarely updated (or even outdated)
- You’re spending money on marketing but don’t know what’s working
- Your leads are hit and miss
- And you’re still the one making all the marketing decisions
Why? Because no one on your team really gets the home building industry and what your clients really want… so no one can fully take the reins.
Your Building Company Needs a Marketing Manager, without the full-time cost
Why you haven’t hired a full time Marketing Manager
Hiring a mid-level marketing manager (5+ yrs experience) costs a company about $130K+ a year (and a lot more if you want 10+ years). Then you still need to use an agency to implement all the work and even the best marketing agencies out there don’t fully understand the industry.
That’s where I come in.
I step in as your company’s marketing lead as a Fractional Marketing Manager. Simply put, it’s a part-time role where you can utilise my 20yrs+ marketing experience helping building companies grow sales. That’s done by strategi planning, analysing your competitors, building your strategy, managing and overseeing your campaigns and working with your team (or mine) to execute it all.
I do all the thinking. I drive the sales results. You get to focus on running your building company.
The difference between an Agency Account Manager and a Fractional Marketing Manager
| Service | Agency Account Managers | Fractional Marketing Manager |
|---|---|---|
| Strategic Leadership | ❌ | ✔️ Yes, full strategic direction |
| Annual Marketing Plan Development | ❌ | ✔️ Included |
| Performance Review Across Channels | ❌ | ✔️ Monthly insights |
| Offer and Funnel Strategy | ❌ | ✔️ Managed and refined |
| Design Portfolio & Assets Management Planning | ❌ | ✔️ Yes, full strategic direction |
| Quarterly Executive Strategy Reviews | ❌ | ✔️ Lead by FMM |
| Mentors internal marketing assistants | ❌ | ✔️ Included |
| Monthly Campaign Planning | ❌ | ✔️ Included |
| Tactical Issue Resolution (per service) | ✔️ Yes | ✔️ Yes |
| Monthly Service Execution | ✔️ Yes | ✔️ Yes |
| Point of Contact for Service Delivery | ✔️ Yes | ✔️ Yes |
Why Home Builders Choose Building Boom
You don’t want any old marketing agency…
You need a specialist marketing agency who understands every aspect of the new home building industry – ESPECIALLY how new home builders can attract and sign more clients.
At Building Boom, we utilise 30+ years of new home building industry experience, not just marketing theory. We know your what your clients want, your sales process, what you need in your design portfolio, and what really drives more client signatures.
That’s why builders trust us to:
- Generate consistent, high-quality leads (not time-wasters).
- Turn your design portfolio into a sales magnet that attracts more of the right clients.
- Act like your in-house marketing team, without you needing to hold our hands.
- Proven ROI with strategies tied directly to contracts, not vanity metrics.
If you want more than just ads and reports AND if you want measurable growth from a team that’s walked in your shoes then you’ve found your agency.
| Expertise Comparison | Typical Agencies | Building Boom |
|---|---|---|
| Worked in the new home building industry (30+ years) | ❌ | ✔️ |
| Deep understanding of the entire new home building industry | ❌ | ✔️ |
| Experience running & growing a building company as a GM | ❌ | ✔️ |
| Expertise in designing, building & managing display homes | ❌ | ✔️ |
| Expertise as a Marketing & Sales manager in new homes | ❌ | ✔️ |
| Expertise as a Construction Manager in new homes | ❌ | ✔️ |
| Expertise selling new custom designed homes to clients | ❌ | ✔️ |
| Services Comparisons | Typical Agencies | Building Boom |
|---|---|---|
| Advises on design portfolio to beat your competitors | ❌ | ✔️ |
| Creates your strategic marketing plan (what to do next) | 🟠 (rare) | ✔️ |
| Provides strategic leadership (fractional marketing manager) | ❌ | ✔️ |
| Website design and maintenance | ✔️ | ✔️ |
| Runs your ad campaigns (Google, Meta, YouTube etc..) | ✔️ | ✔️ |
| Conducts SEO (Search Engine Optimisation) | ✔️ | ✔️ |
| Optimises your website & messaging for higher conversions | 🟠 (rare) | ✔️ |
| Content marketing without needing your input or revisions | 🟠 (rare) | ✔️ |
| Amplifies your Social Media channels | ✔️ | ✔️ |
| Marketing Automation & Email Campaigns | ✔️ | ✔️ |
| Provides continuous improvement | 🟠 (rare) | ✔️ |
| Always looking for ways to improve your sales | ❌ | ✔️ |
Construction Industry Clients who’ve worked with us
Who This Is For
✅ Custom or volume builders committed to growing sales.
✅ You don’t have an internal marketing manager (or one who’s overstretched).
✅ Ready to invest in marketing & advertising.
✅ Want someone who actually understands your company, the building industry and will be a long-term partner to lead your companies growth.
If that’s you, I can get you back to doing what you do best – building homes… while I take care of what I do best – generating leads and sales.
Is it time for your company to gain momentum again?
Let’s Build a Marketing Engine That Actually Works
I only work with a limited number of building companies in each city as I don’t want any conflicts of interest. This guarantees my best work and your best results.
→ Book a free strategy call now and I’ll walk you through what’s missing in your current marketing, and how we can fix it in the next 90 days and grow beyond.
Not quite sure if this is right for you? Check out our case studies.
Ready to speak to us?
If you’d like to have an honest conversation with us about growing your building company to the next level, complete the form below.