– NEW HOME BUILDERS –
Dont Spend Another Cent On Ads Until You Fix Your Marketing!
Most builders don’t have a lead problem.
They have a marketing system that isn’t aligned to their ideal clients which is why enquiries are inconsistent, low quality… or don’t turn into jobs.
We’ll show you exactly what’s out of alignment, what’s costing you work, and what to fix first.
*If your marketing isn’t producing consistent enquiries and signed contracts, this will show you why.
THIS WILL SOUND FAMILIAR
If you’re like most builders we speak to…
You need lead generation to drive sales and you’ve tried marketing and advertising…
A new website…
SEO…
Google Ads…
Social Media…
You’ve worked with an agency.
You’ve spent money.
But when you look at the results…
You’re not 100% sure if any of those are working because you’re not seeing lead generation with consistent HIGH QUALITY enquiries.
And more importantly…
👉 You’re spending money, but not signing new contracts.
So you feel stuck thinking:
“Do we just need better marketing… or is something else wrong? Why aren’t we getting leads?” And you’re starting to wonder if marketing actually works… or if it’s just another expense.
HERE’S THE REAL PROBLEM
What most agencies won’t tell you (because they often don’t know)
Building & Construction is the most challenging business today.
There are so many variables that you must consider in order to generate genuine interest in your services. Interest is just the beginning – but what you need is MORE than interest, you need those Interested people to convert into a lead.
Not getting qualified leads is rarely a result of just one issue…
It’s usually a combination of elements in your marketing that don’t quite line up. It’s not one big problem. It’s 5–6 smaller things that are slightly off… but together, they kill your results:
- Designs that don’t match the market you’re targeting (or a design portfolio that actually TURNS PEOPLE AWAY).
- Messaging that doesn’t reflect what buyers actually care about
- A portfolio that looks good… but doesn’t drive enquiries
- A lack of ‘calls-to-action’ to provoke website visitors to take an action and become a lead
- Junk and low quality leads that eat into your advertising dollars but never convert into jobs
Individually, these issues should be solved before spending another cent on marketing and advertising, but if you’ve got more than one of these issues, you’ve got to get them right ASAP.
👉 They will kill your marketing and prevent you winning more work.
Most agencies jump straight to tactics:
- “Let’s run ads”
- “Let’s improve your SEO”
- “Let’s redesign your website”
But if the underlying portfolio and messaging isn’t right…
You’re just paying to send more website visitors to your website, but they leave instead of becoming leads.
That’s why so many builders:
- Spend money on ads and get poor results
- Get junk leads and not the quality they are looking for
- See a lot of activity… but no real sales growth
We Fix The Alignment First
Before ads. Before scaling. Before spending more money.
We look at how everything works together.
Because marketing only works when the whole system is aligned.
We look at:
**This is where most builders realise why things haven’t been working**
We’ve seen builders spend thousands on ads…
promoting designs their ideal clients don’t even want.
Why Building Boom is the answer
We look at what matters most to your clients, through their eyes.
This is our strength, and it can be yours too.
Your Design Portfolio
This is where most builders lose jobs… and don’t even realise it.
Most agencies never go near this.
They don’t understand it.
We do.
We don’t just consider what your homes look like…
We look at how they perform.
- Do your designs match your target market?
- Are you showcasing the right design styles and floor plan layouts (or showing your custom design expertise)?
- Are your plans helping people say “yes”… or creating hesitation?
- Are you promoting the homes that actually drive enquiries?
Real Example #1
One builder we worked with was targeting 55+ yr old downsizers.
But every design had the master bedroom upstairs.
Which meant their ideal clients had to climb stairs every day… clients who were in or near their 60’s who worried about their knee injuries, hip problems and other issues climbing stairs.
Not ideal.
We recommended shifting to designs with the master bedroom on the ground floor.
👉 Those designs became their most popular
👉 Enquiries improved
👉 Better-fit clients started coming through
Simple change.
Massive impact.
Real Example #2
Another builder had been using their draftsperson to do their designs.
But the floor plans had wasted spaces, bad room proportions and simple design oversights.
One example was a powder room door opening directly onto the dining room area… Gross.
Targeting the custom home market, astute buyers notice these design problems and don’t convert to leads.
👉 Creating a small new design portfolio was essential
👉 4 new designs were created by an experienced & award winning new home designer.
👉 Leads started coming through.
More complex change.
Massive impact.
If your designs don’t match your market, no amount of marketing will fix it.
THE WORDS MOST BUILDERS RELY ON (THAT DON’T WORK)
The Problem With “Quality, Service & Luxury”
Most builders describe themselves using these words which sounds good, but here’s the issue…
👉 Every builder says the same thing.
So those words no longer have any impact.
They don’t differentiate you.
They don’t create interest.
And they don’t drive enquiries.
What We Found
One builder we worked with had spent over $180,000 on marketing across 18 months.
Their messaging focused heavily on:
Quality, Service, Luxury.
We installed tracking on their website to see how people were actually engaging.
Those three categories were clearly featured on the homepage.
👉 No one clicked them.
Not one.
Where Did People Go Instead?
Straight to the design portfolio:
Looking at homes.
Floor plan layouts.
Elevation styles.
Ideas.
In other words: What they could actually get.
What This Tells You
Buyers don’t respond to generic words. They respond to:
What they can see
What they can imagine
What solves their needs
What feels right for their situation
The Reality
If your messaging relies on “Quality”, “Service”, & “Luxury”
👉 You sound like every other builder in your market.
And when that happens…
👉 You become easy to ignore.
What Actually Works
What drives enquiries is:
Clear positioning
Great design presentation (Elevations & Floor Plans)
Messaging that speaks to real buyer needs
Stories and examples people can relate to
Strategic & unique calls to action
Quick Reality Check
Take a look at your website.
Are you relying on words like, Quality, Service & Luxury to build trust and win work?
Or are you clearly showing people:
👉 What you can do for them
👉 Why they should choose you over your competitors
👉 What makes your homes (or design services) right for them
👉 And what to do next
Good marketing doesn’t sound impressive.
It makes the right people take action.
Most builders don’t have a simple lead Generation problem…
They have a mismatch problem.
A mismatch between:
Their designs and their market
Their messaging and what buyers want
Their marketing and what actually drives action
Fix the mismatch…
👉 And everything starts working.
And until that’s fixed… more leads won’t help.
WHY SOME BUILDERS GET LEADS (AND OTHERS DON’T)
Two builders can spend the same amount on ads.
One gets consistent enquiries.
The other gets nothing.
The difference isn’t the ads.
builders only worried about branding
These builders rely on reputation and word of mouth.
They look amazing…
Show nice homes…
Minimal messaging…
No real conversion strategy…
Most builders think these websites are the best, because they look amazing… BUT THEY DON’T GENERATE LEADS. We can show you dozens of beautiful looking websites, but the companies don’t spend any money on marketing because all their work is by referral.
Don’t make this mistake.
Direct Response Builders
These builders use marketing $$$ to generate sales enquiries.
They speak directly to the right client…
Show desirable home designs…
Have unique positioning in the market…
Use compelling stories to show how they gave their clients what they wanted…
Guide visitors to take action…
Are intentionally & strategically designed to convert website visitors into leads.
When you are spending money on marketing to win clients, you must tick all these boxes!
But your website is built like a brochure…
👉 Your marketing will underperform. Every time.
The Transformation
When your maRKETING & MESSAGING Is Aligned… This Is What Happens
Once your designs, messaging, positioning, and conversion system are working together…
Then we scale traffic.
That’s when you start to see:
Consistent enquiry numbers
Predictable lead flow
Marketing campaigns that can scale
Signed contract numbers increase
These results don’t come from “better ads”.
They come from fixing what the ads are pointing to.
Why Home Builders Book This Call
Most builders don’t struggle with construction. They struggle with winning new sales because their marketing doesn’t show the value of what they do to their potential future clients.
As a result of our ‘What To Do Next’ plan, you’ll:
- Uncover hidden leaks in your marketing that are costing you signed contracts.
- See why competitors are winning jobs you should be winning.
- Learn how to generate enquiries from the right clients without wasting more on ads.
- See how builders just like you have significantly increased the volume and quality of their leads by fixing their marketing.
request a free call
Enter your details below and we’ll show you exactly what to do next to win more contracts.
Why It’s Different
When you build a home, you don’t rely on guesswork… you work to a plan. Marketing should be the same. In just a few minutes, we’ll show you exactly what’s holding you back and what to do next.
No jargon, no fluff, no automated generic reports. Just a clear plan created by a highly experienced management team that will help you win more work.
Within minutes you’ll discover what others have before you… we know your business and how to grow it.
