The last phase of our Signature System is called Continuous Improvement.
This is essential to growing your building company, reducing your ad costs, increasing your numbers of leads and the quality of your leads.
In this video, I break down how and why you will use continuous improvement across all of your digital marketing activities.
- Ideal client
- Brand story
- Attraction (lead magnets)
- Communication and email marketing
- Conversions from ads/landing pages & your website
- Search engine advertising and SEO
- Social media
These will affect;
- Your ads and advertising strategy
- Your website pages, language, images and offers
- Your CRM/EDM so your sales team improves their sales pitch and your email marketing generates a higher return