YouTube ads
for new home builders

Get Noticed In A Crowded Marketplace

Be the Builder They Can’t Stop Seeing, Until They Choose You.

As a new home builder, you probably already know just how crowded the market has become. Big-volume builders dominate TV, radio, billboards, Google Organic and Paid and the main Social Media channels such as Facebook, Instagram and even TikTok leaving smaller and mid-sized builders struggling to get noticed.

But there’s one platform where you can level the playing field: YouTube Ads.

YouTube is where your future buyers spend hours every week researching homes, design ideas, and how-to guides. With the right strategy, you can put your building company directly in front of them for a fraction of the cost of TV or traditional advertising. Even better, you can target people who are actively researching a build, retarget your website visitors, and stay top of mind until they sign.

In Australia, all age demographics spend hours every week watching YouTube – Yes… Even the baby boomers! So every building niche is covered, from first home buyers all the way to luxury multi-storey architectural homes – potential clients are watching.

And the good news? Right now, most builders either ignore YouTube or waste money on poorly targeted video ads that don’t drive enquiries. At Building Boom, we build YouTube campaigns designed to do one thing: turn viewers into sales enquiries, and signed design agreements.

Why Most Builders Avoid (or Fail at) YouTube Ads

We hear it all the time from builders:

  • “Isn’t YouTube just for awareness? Nobody clicks.”
  • “Video ads are too expensive to produce.”
  • “We tried it before, but the agency just ran a brand video. No leads came through.”

The reason most YouTube campaigns don’t work is simple… agencies treat it like a TV commercial. They focus on impressions, brand awareness, and nice-looking videos, but they don’t build a real funnel that drives action.

Here’s what goes wrong with most home builder YouTube ads:

  • No targeting precision. They show ads to anyone in your region, not just active buyers or people researching home builds.
  • No retargeting. Visitors who browse your website or interact with your brand aren’t followed up with video ads, even though they’re your hottest prospects.
  • Creative that looks good but doesn’t sell. Videos focus on branding, not offers or calls-to-action.
  • No connection to other channels. The ads run in isolation, with no tie-in to your Google Ads, Meta Ads, or website strategy.
  • No tracking to ROI. You’re told how many “views” your ad got, but not how many enquiries or contracts it generated.

We fix all of it.

Why Building Boom Is Different

We’re not a creative studio or a generic ad agency. We’re a digital growth partner who’s been inside the building industry for over 30 years.

Building Boom was founded by Steve Fitz, who’s been in the new home building industry since 1991. Steve has run building companies as a GM, and prior to that worked in different roles throughout construction and sales, and grew a building company as the GM from $5M to $17M turnover in four years before moving into marketing full-time.

We know your buyers, your sales process, and your margins. That’s why our YouTube Ads campaigns consistently outperform traditional brand advertising and generic agencies.

Here’s how we stand out:

  • Hyper-targeted audiences. We only show your ads to people actively researching home builds, visiting display homes, or comparing builders.
  • Retargeting first. We follow your website visitors with video ads until they enquire, visit, or sign.
  • Action-driven creatives. Our videos focus on offers and next steps not just your logo and a tagline and a cool video tour of one of your homes but with no calls to action.
  • Integrated with your entire funnel. Your YouTube Ads work hand-in-hand with Google Ads, Meta Ads, and email to create multiple touchpoints.
  • End-to-end tracking. We set up your campaigns so you can view who converted into a lead and a sale and from which channel.

win clients like these with digital marketing

  • Oustanding custom double storey luxury home
  • Luxury narrow lot home design with limestone cladding
  • Reverse living 2 storey luxury home
  • Modern narrow 2 storey home with raking ceilings
  • Luxury corner block 2 storey
  • Luxury single storey in classic design
  • Traditional single storey custom home
here’s what it takes

All the Ingredients to Win Work Online

Winning work online isn’t luck… it’s balance.
The right story, the right designs, the right offer.
A clear brand message, strong portfolio, real client benefits and calls to action that actually convert.
When those pieces work together, enquiry flow becomes consistent, not hit and miss.

How Our YouTube Ads System Works

We don’t just put your TV ad on YouTube. We build a campaign designed to drive leads and sales. Here’s our process.

1. Audience Research

We build audiences of people who are searching for new home builds, finance options, design ideas, and builder comparisons. We also use your website data to retarget past visitors.

2. Creative Development

You don’t need a big production budget. We create simple, effective ads that combine motion graphics, builder-specific messaging, and clear calls-to-action. We can also repurpose existing footage into direct-response-style ads.

3. Funnel Strategy

We run two types of campaigns:

  • Retargeting campaigns to bring back website visitors and ad clickers until they enquire.
  • Awareness campaigns to get you in front of new prospective clients.

4. Landing Page Integration

Every ad drives traffic to a dedicated landing page designed to convert, not your homepage. These pages focus on one offer and one clear action.

5. Tracking & Attribution

We integrate YouTube Ads with your CRM, call tracking, and analytics so you can see how many leads, quotes, and contracts are coming directly from your campaigns.

6. Ongoing Optimisation

We monitor performance and adjusting bids, creative, and targeting each optimisation cycle to keep costs low and your leads high.

Your Building Company Needs an expert team to help you grow.

Let us run your YouTube Ads effectively so you can spend more time building homes.

Get your proposal today

Why YouTube Is a Game-Changer for Builders

Unlike Google or Meta, YouTube is still underpriced for builders. You can get thousands of impressions and hundreds of clicks for the same cost as a few Google Ads clicks. And because video is so engaging, your brand becomes familiar long before a buyer even contacts you.

Builders who add YouTube Ads to their marketing mix typically see:

  • Stronger sales conversions, as buyers feel more familiar and confident in your brand.
  • A surge in brand recognition in their target regions.
  • More leads from retargeted visitors, as video keeps them engaged.
  • Lower overall cost per lead when used alongside Google Ads and Meta Ads.

Builders who’ve worked with us

Frequently Asked Questions

For $10M–$20M Turnover Builders

If this is you, chances are you don’t have a full time marketing manager. You’re probably working with multiple contractors; a web developer, a freelancer for ads, maybe a “marketing consultant” who sends you ideas that you have to figure out how to implement and often discover they made no tangible difference.

We take it all off your plate. We manage the campaigns end to end, build the landing pages, and give you a clear insights showing exactly what’s working. No babysitting, no chasing, no jargon.

For $20M–$40M Turnover Builders

You’ve got a marketing assistant who can “do,” but not “lead.” Campaigns are running, but they’re just tactics and not part of an overall strategy, meaning they are disconnected and not tied to real KPIs.

We step in as your Fractional Marketing Director. We build the plan, oversee the campaigns, and mentor your marketing assistant so they learn how to execute at a higher level. You get strategic leadership and measurable results without hiring a full-time senior marketer.

YouTube Ads are most powerful when they work alongside your other channels. When we manage your YouTube campaigns, we also integrate them with:

  • Google Ads: Retarget Google search traffic with video ads to stay top of mind.
  • Meta Ads: Use video to build familiarity, then retarget with conversion-focused ads.
  • Email & Automation: Video viewers and leads are nurtured via email to increase conversions.
  • CRO (Conversion Rate Optimisation): We tweak your landing pages to make every video-driven click more valuable.

The result? More leads, more contracts, and lower cost per sale.

  • We know builders. We understand your buyers, their timelines, and how to move them from interest to enquiry to contract.
  • We don’t need massive budgets. Our campaigns are built for ROI, not awards.
  • We build full funnels, not just ads. YouTube works as part of your entire marketing ecosystem.
  • We track everything. You’ll know your cost per lead, quote, and contract, not just how many people “watched” your ad.
  • We make you look bigger than your competitors. Even if they outspend you elsewhere, you can dominate the most important digital channel.

Looking for more than a single service?
Check out our service packages

Our Growth Packages are tailored to suit the home building industry and maximise performance and sales.

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