Facebook & Instagram Ads
for new home builders
The Most Effective Use Of Social Media – Paid Advertising.
Fill Your sales Pipeline With Qualified Leads, Not Just Likes.
You may have tried Facebook and Instagram ads (Meta Ads)… Maybe you’ve boosted posts… Maybe you’ve worked with an agency… Maybe you’ve spent tens of thousands each month…
And if you’re like most builders we talk to, you’ve got little to show for it. A bunch of likes. Some random enquiries. A report full of “reach” and “impressions.” But no clear connection to signed design agreements or sales and signed building contracts.
That’s because most Meta Ads strategies run by generic digital agencies are designed for retailers, e-commerce, and brand awareness… not home builders. They’re designed to generate clicks and engagement, not leads that actually convert.
At Building Boom, we create Facebook and Instagram campaigns that deliver sales-ready enquiries, not vanity metrics. We know how to target the right buyers, create builder-specific offers, and retarget prospects until they convert.
Why Most Meta Ads Campaigns Don’t Work for Builders
The builders who come to us almost always share the same frustrations:
- Wrong audience. Agencies run broad targeting that includes renters, renovators, and people with no intention (or means) to build a home. You pay for clicks from people who will never sign a contract.
- Pretty ads, no substance. Posts look nice but don’t drive action. They’re designed to rack up likes, not fill your pipeline.
- No builder-specific offers. Most ads promote generic “we build homes” messages, which do nothing to differentiate you.
- Disconnected funnel. Ads send people to your homepage instead of purpose-built landing pages. Leads fall through the cracks.
- Zero retargeting. 95% of your traffic leaves your site without enquiring, and you never follow up.
- No connection to ROI. You get reports about reach, engagement, and “cost per lead,” but no one tracks how many of those leads turn into design agreements, quotes or building contracts.
Sound familiar? That’s because most agencies don’t understand your buyers or your sales process. We do.
Why Building Boom Is Different
We’re not a generic social media agency. We’re a marketing partner who has worked in the building industry for over 30 years. Building Boom was founded by Steve Fitz, who’s been in the new home building industry since 1991. Steve has run building companies as a GM, and prior to that worked in different roles throughout construction and sales, and grew a building company as the GM from $5M to $17M turnover in four years before moving into marketing full-time.
Since 2010, we’ve run Facebook Ad campaigns for builders across Australia, delivering millions in contract value. Because we understand your clients, we know how to:
- Use targeting that filters out tyre-kickers. We utilise 15 years of building audiences within the Business Manager that we know are most likely to convert into a highly qualified lead.
- Builder-specific offers. Our ads promote what your future clients actually respond to.
- Custom landing pages that convert. We never send traffic to your homepage. Every ad leads to a page designed to generate enquiries.
- Full-funnel retargeting. If someone visits your website or clicks an ad but doesn’t enquire, we follow them with ads until they do.
- End-to-end tracking. We connect your ads to leads in your CRM, so you can see your true cost per contract.
win clients like these with digital marketing
here’s what it takes
All the Ingredients to Win Work Online
Winning work online isn’t luck… it’s balance.
The right story, the right designs, the right offer.
A clear brand message, strong portfolio, real client benefits and calls to action that actually convert.
When those pieces work together, enquiry flow becomes consistent, not hit and miss.
How Our Meta Ads System Works
We don’t just “run ads.” We build a complete lead generation funnel for your building company. Here’s our process.
1. Audience Strategy
We build highly targeted audiences based on multiple variables that improve performance. This reduces wasted dollars for irrelevant clicks.
2. Builder-Specific Creative
Our ads are designed to stop the scroll and drive action. We use creative advertising that positions you as the most desirable option for clients to build their new home with.
3. Landing Pages That Sell
Every ad drives traffic to a dedicated landing page designed to convert, not your homepage. These pages focus on one offer, one action, and one clear call-to-action.
4. Retargeting Campaigns
Most people won’t enquire the first time they see your ad. We run retargeting sequences that keep you in front of them until they’re ready to take the next step.
5. Tracking & Attribution
We track everything through your CRM so you know exactly how effective your Meta Ads are at a glance.
6. Continuous Optimisation
We monitor and optimise your campaigns every optimisation cycle to improve lead quality, reduce cost per lead, and increase ROI.
Your Building Company Needs an expert team to help you grow.
Let us run your Meta Ads effectively so you can spend more time building homes.
Results Home Builders can expect
On average, builders who switch to Building Boom for Meta Ads see:
- Lead costs drop by 20–40% within the first 90 days.
- More qualified enquiries by filtering out non-buyers.
- Increased quote volume thanks to better targeting and retargeting.
- Clear visibility into ROI, with reporting that ties every dollar to actual sales outcomes.
Our goal is simple: make your marketing dollars more efficient so you can grow new home sales profitably.
Builders who’ve worked with us
Frequently Asked Questions
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Our Growth Packages are tailored to suit the home building industry and maximise performance and sales.