google ads
for new home builders

Get More Sales-Ready Leads Without Wasting Ad Dollars.

Search Engine Advertising for new home sales

If you’re a new home builder turning over $10M–$40M per year, chances are you’re already running Google Ads. And chances are, you’re also bleeding money. Most builders we meet are pouring thousands each month into campaigns that deliver the wrong traffic, the wrong leads, and have no way to track what’s actually turning into sales.

You don’t need more clicks. You need a Google Ads system built for builders. One that targets the right buyers, filters out the tyre-kickers, and shows you exactly how much revenue every dollar is producing.

At Building Boom, we specialise in Google Ads campaigns designed exclusively for new home builders. We’re not a generic marketing agency. We’ve lived and breathed the residential building industry for over 30 years. We know how your buyers search, when they search, and how to turn search traffic into signed design agreements, not just enquiries.

Why Builders Fail at Google Ads (And Why Agencies Won’t Tell You)

Most builders who come to us are frustrated. They’ve been running Google Ads for months (or years) and all they have to show for it are reports full of “clicks” and “impressions”, but no proof that those clicks turned into quotes or sales.

The core problems we see:

  • Poor keyword choices. Most Agencies hand off the Google Ads work to junior staff who don’t understand the difference between a first home buyer, a knockdown-rebuild client, and someone looking for a renovation quote. They lump everything together, so you pay for irrelevant clicks.
  • No negative keyword strategy. You’re wasting money on searches for “cheap renovations,” “DIY house plans,” or “builder jobs,” because nobody bothered to exclude them from your campaigns.
  • Zero tracking past the click. Most agencies stop at “cost per lead” reporting. They don’t connect leads to quotes, deposits, or sales, so you can’t measure real ROI.
  • Misaligned ad copy and landing pages. Your ads promise one thing, your landing pages do another, and your prospects bounce.
  • No understanding of the builder sales cycle. Home buyers aren’t impulse buyers. They research, they visit display homes, they get finance, and they might take 3–6 months before signing a contract. Most agencies treat leads like instant e-commerce sales, so you lose them halfway.

If any of this sounds familiar, the good news is we fix all of it.

Why Building Boom Is Different

We’re not just another Google Ads agency. Building Boom was founded by Steve Fitz, who’s been in the new home building industry since 1991. Steve has run building companies as a GM, and prior to that worked in different roles throughout construction and sales, and grew a building company as the GM from $5M to $17M turnover in four years before moving into marketing full-time.

Since 2010, we’ve run Google Ads campaigns for builders across Australia, delivering millions in contract value. Because we understand your clients, we know how to:

  • Target locations and zones where your ideal clients are searching.
  • Utilise our library of negative keyword lists to cut wasted spend.
  • Write ad copy that speaks builder, not generic “we build houses” fluff.
  • Create landing pages that convert by focusing on calls to action that appeal to your ideal client.
  • Track every click through to the sale so you know what your cost per contract actually is.

Most importantly, we run campaigns like a business owner, not a marketer. We care about deposits and revenue, not vanity metrics.

win clients like these with digital marketing

  • Oustanding custom double storey luxury home
  • Luxury narrow lot home design with limestone cladding
  • Reverse living 2 storey luxury home
  • Modern narrow 2 storey home with raking ceilings
  • Luxury corner block 2 storey
  • Luxury single storey in classic design
  • Traditional single storey custom home
    • here’s what it takes

    All the Ingredients to Win Work Online

    Winning work online isn’t luck… it’s balance.
    The right story, the right designs, the right offer.
    A clear brand message, strong portfolio, real client benefits and calls to action that actually convert.
    When those pieces work together, enquiry flow becomes consistent, not hit and miss.

    How Our Google Ads System Works

    We don’t just “set up ads.” We build a lead generation system that works end to end. Here’s how we do it.

    1. Market Research (Builder-Specific)

    We analyse your designs and unique selling points to identify and target your ideal clients. That alone makes us very different with other agencies who just plug-and-play with junior account managers.

    2. Campaign Architecture

    We separate campaigns by search intent and client journey (awareness/consideration) and by funnel stage (cold search vs retargeting). This ensures we only pay for clicks likely to turn into revenue.

    3. Ad Copy & Extensions

    Every ad is written using builder-specific keyword phrases and never generic corporate language that doesn’t persuade anyone.

    4. Landing Pages That Convert

    Most builders send traffic to their homepage. That’s a mistake. We create and optimise single-purpose landing pages optimised for conversions.

    5. Tracking & Attribution

    We integrate call tracking, lead tagging, and CRM pipelines so you can see how many new design agreements and sales contracts came directly from your ad campaigns.

    6. Continuous Optimisation

    We don’t just “set and forget.” Every optimisation cycle, we refine bids, keywords, ad copy, and landing pages to drive down cost per lead and boost ROI. PLUS, we look beyond Google Ads for opportunities your company can take to grow sales.

    Your Building Company Needs an expert team to help you grow.

    Let us run your Google Ads effectively so you can spend more time building homes.

    Get your proposal today

    Results you can expect

    On average, builders who switch to Building Boom see:

    • 30–50% reduction in wasted ad spend within the first 60 days.
    • Cost per lead cut by 20–40% through better targeting and tracking.
    • More qualified enquiries, with tyre-kickers filtered out by better landing page strategy.
    • Full visibility into what every lead costs, how many turn into design agreements and your exact cost per sale.

    Our goal is simple: make your marketing dollars more efficient so you can grow new home sales profitably.

    Builders who’ve worked with us

    • Frequently Asked Questions

    For $10M–$20M Turnover Builders

    If this is you, chances are you don’t have a full time marketing manager. You’re probably working with multiple contractors; a web developer, a freelancer for ads, maybe a “marketing consultant” who sends you ideas that you have to figure out how to implement and often discover they made no tangible difference.

    We take it all off your plate. We manage the campaigns end to end, build the landing pages, and give you a clear insights showing exactly what’s working. No babysitting, no chasing, no jargon.

    For $20M–$40M Turnover Builders

    You’ve got a marketing assistant who can “do,” but not “lead.” Campaigns are running, but they’re just tactics and not part of an overall strategy, meaning they are disconnected and not tied to real KPIs.

    We step in as your Fractional Marketing Director. We build the plan, oversee the campaigns, and mentor your marketing assistant so they learn how to execute at a higher level. You get strategic leadership and measurable results without hiring a full-time senior marketer.

    Your future clients are researching online before they ever step foot in a display home. 90% of them will Google before they call or visit. Which means… you have an opportuntity to make a great first impression, before they speak to anyone else. If you’re not dominating the first page for the right searches, you’re (at best) second.

    Google Ads is the fastest way to capture attention in the Consideration Phase of your clients journey, when they’re really ready to get started, but only if you’re running it with precision. With a competitive market, interest rates rising and costs going up, wasting money on bad clicks isn’t just inefficient. It’s fatal.

    For one main reason, above all else; We speak builder.

    We understand your clients, better than any other marketing agency. That’s because we’ve worked in new home sales and we’ve sold new homes from the initial sales call through to signing design agreements, working through pricing and specifications and ultimately signing building contracts. Plus we totally understand your home designs, floor plans and specifications, because we’ve been builders ourselves. (Heck, we’ve even read the BCA cover to cover!).

    This means we don’t need weeks or months of hand-holding. You won’t be frustrated trying to explain the difference between your ideal client and someone who is obviously searching for a first home. You won’t spend money, so an agency can learn what they need to do to generate you high-quality leads.

    Best of all… Building Boom’s pricing is as competitive as any other agency, but with all the extra benefits of being in the new home building industry since 1991.

    Looking for more than a single service?
    Check out our service packages

    Our Growth Packages are tailored to suit the home building industry and maximise performance and sales.

    View packages