Email Marketing
for home builders
Your Most Cost-Efficient Lead Generation Tool
Turn Every Enquiry, Display Visitor, and Lead Into a Sale Without Extra Staff.
Over the years, we’ve all noticed that leads are becoming more expensive. This is especially true when the industry is slow and more builders are fighting for less work. Between Google Ads, Facebook and Instagram campaigns, display home events, and SEO, you’re investing heavily to get buyers through the door or onto your website.
But here’s the harsh reality: most of those leads never turn into a sale. Your sales team follows up a few times, the prospect goes cold, and the opportunity disappears. Meanwhile, you keep spending more on ads to replace the lost leads.
That’s where email marketing changes everything.
When done right, email marketing is the highest-ROI channel in your entire marketing mix. It doesn’t just send “newsletters.” It nurtures every lead who isn’t ready to buy yet, reactivates cold prospects, and builds trust over the long sales cycle… so when they’re ready to build, you’re the only builder they think of.
At Building Boom, we build email marketing systems designed specifically for home builders. We don’t just write pretty emails. We design automated sequences, buyer journeys, and nurture flows that turn leads you’ve already paid for into a signed building contract.
Why Most Builders Waste Their Email Lists
We’ve worked with dozens of builders, and almost every one of them is making the same mistake: ignoring their database.
Here’s what we typically see:
- No structured follow-up beyond the sales team. Once a lead goes cold, they’re forgotten.
- Email lists used only for “newsletters.” Generic updates that get ignored because they don’t speak to the buyer’s journey.
- No automation. Salespeople are expected to manually follow up, which never happens consistently.
- Zero improvement. Repeating an automated sequence that doesn’t convert is pointless. Improving open rates, click through rates, engagement and conversions is essential.
The result? You’re paying thousands per month to generate leads, and most of them vanish because there’s no system to nurture and convert them over time.
Why Building Boom Is Different
We’re not just a marketing agency.
Building Boom was founded by Steve Fitz, who’s been in the new home building industry since 1991. Steve has run building companies as a GM, and prior to that worked in different roles throughout construction and sales before moving into marketing full-time.
Because we know your sales process, we know exactly how email can support it without creating extra work for your sales team.
Here’s how our email systems outperform generic agencies:
- Tracking to revenue. We show you how many building contracts your email system is influencing, not just open rates.
- Automated nurture journeys. We build relevant sequences based on the actions of your future clients, so messages are tailored and so nobody slips through the cracks.
- Content that adds value and builds trust. From showcasing your home designs to sharing case studies and completed projects, we keep buyers engaged without constant gimmicks or irrelevant fluff.
- Integration with your CRM. Leads from Google Ads, Meta Ads, YouTube, and your website flow directly into automated email sequences.
win clients like these with digital marketing
here’s what it takes
All the Ingredients to Win Work Online
Winning work online isn’t luck… it’s balance.
The right story, the right designs, the right offer.
A clear brand message, strong portfolio, real client benefits and calls to action that actually convert.
When those pieces work together, enquiry flow becomes consistent, not hit and miss.
How Our Email Marketing System Works
We don’t just “send emails.” We build a complete automation and nurture framework for your building company. Here’s our process:
1. Database Audit & Segmentation
We review your existing leads (from ads, website, display homes, and past enquiries) and segment them by client type and stage in the journey.
2. Automation Mapping
We design automated journeys for each segment, such as:
- New enquiry sequences (introduce your brand, showcase designs, drive a display visit).
- Cold lead reactivation (bring back prospects who went quiet).
- Special offer sequences (for promotions or house & land packages).
3. Copywriting & Design
Every email is written by a direct-response copywriter who knows builders, not a generic content mill. We use your designs, offers, and expertise to keep buyers engaged.
4. CRM & Integration
We connect your email system to your CRM (we recommend and configure ActiveCampaign) so every lead is tracked, nurtured, and handed to sales at the right time.
5. Testing & Optimisation
We track open rates, click rates, enquiry rates, and contract influence, optimising sequences over time to increase conversions.
6. Ongoing Campaign Support
Beyond automation, we also manage one-off broadcasts (new promotions, events, design launches) to keep your database warm and active.
Your Building Company Needs an expert team to help you grow.
Let us run your digital marketing effectively so you can spend more time building homes.
Why Email Marketing Delivers the Highest ROI
Email consistently outperforms every other channel in terms of ROI. Why? Because once a lead is in your system, there’s no additional cost to communicate with them. Every email you send can bring a cold lead back into play or tip a warm lead into action.
Builders who implement our email systems typically see:
- More predictable pipeline, with fewer “dead” months and a steadier flow of opportunities.
- Reactivate 7–15% of cold leads who would have otherwise been lost.
- Boost sales conversion rates by 10–30%, as nurtured leads close faster and with less sales pressure.
- Lower cost per sale, as each lead you’ve already paid for gets multiple chances to convert.
Builders who’ve worked with us
Frequently Asked Questions
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