Continuous Improvement
for new home builders

Never stagnate, always improve and stay ahead of your competition

Keep Your Marketing Engine Running Smoothly and Always Getting Better.

Digital marketing isn’t a “set and forget” exercise. Your website needs updates. Your ads need constant refinement. Your email automations need tweaks when offers change. Your landing pages need fresh content and tests to keep conversion rates high. After all, your competitors are improving and changing all the time, which means you either fall behind, or choose to lead through continuous improvement.

Most builders handle these changes reactively scrambling to get their web developer to fix something, paying freelancers to patch together changes, or worse, letting things sit untouched for months. Meanwhile, performance drops, leads slow, and opportunities get missed.

That’s why we created Continuous Improvement Plans for builders.

This isn’t just conversion rate optimisation (CRO). It’s an ongoing, proactive program where we maintain, optimise, and evolve your entire digital marketing ecosystem. This way, nothing falls behind, your results keep improving, and you’re not left managing multiple urgent fixes.

The Problem With “One-Off” Marketing Projects

Here’s what we see when builders rely only on one-off projects or campaign setups:

  • Websites get outdated. Broken links, old promotions, outdated designs, and slow page speeds kill trust and rankings.
  • Campaigns stop performing. Google Ads and Meta Ads need constant adjustments as competition shifts, keywords evolve, and ad fatigue sets in.
  • Automation breaks down. Email sequences go stale, leads stop converting, and no one notices because there’s no system to monitor them.
  • Missed opportunities. Landing pages aren’t tested, offers aren’t optimised, and small tweaks that could double leads never get made.
  • Staff changes. CRM’s need updating. Automations need updating. Sales pages need updating.

Over time, your digital marketing becomes bloated, inefficient, and underperforming. You end up spending more on ads to make up for the leaks, instead of fixing the system.

Why Building Boom’s Continuous Improvement Plans Work

We don’t just build campaigns and walk away. With our Continuous Improvement Plans, we act as your ongoing digital partner: monitoring, optimising, and updating every part of your marketing system to keep it performing at its peak.

Here’s what makes our approach different:

  • Hassle free improvements. If you have something you’d like us to update, let us know. Otherwise, we’ll go ahead and make improvements, before you even know they needed improving. For example: Is your contact form on one sales page only converting 0.3% of visitors into leads? No worries, we’ve identified it for you, and have made multiple changes for your approval, which when received we push live. A recent example of this work increased conversions to 2.6% – which is a huge gain.
  • One point of accountability. No chasing multiple suppliers. We handle updates, fixes, and optimisations across your website, ads, automation, and content.
  • Proactive optimisation. We don’t wait for something to break or underperform. We review your assets regularly and recommend improvements to boost results.
  • Conversion-focused updates. Every tweak we make, from landing page design to ad copy to email sequences, is aimed at generating more leads and sales.
  • Flexible and reliable support. Your plan includes time for both proactive improvements and reactive needs (like urgent website updates, campaign adjustments, or troubleshooting).

custom Homes won with digital marketing

  • Oustanding custom double storey luxury home
  • Luxury narrow lot home design with limestone cladding
  • Reverse living 2 storey luxury home
  • Modern narrow 2 storey home with raking ceilings
  • Luxury corner block 2 storey
  • Luxury single storey in classic design
  • Traditional single storey custom home

    • What’s Included in a Continuous Improvement Plan?

    Our plans are tailored to each builder, but here’s what they typically cover:

    1. Website Maintenance & Optimisation

    • Updating home designs, promotions, and content.
    • Fixing technical issues, broken links, or slow pages.
    • Testing and improving landing page layouts to boost enquiries.

    2. Campaign Refinements (Google, Meta, YouTube)

    • Optimisations to areas beyond the Ad platforms that will complement and improve their results. EG: Landing page improvements, anti-spam improvements and so on.

    3. Email Automation & CRM Updates

    • Adding new journeys for different buyer segments.
    • Refreshing nurture sequences with new designs, offers, or content.
    • Fixing any broken automations or trigger points.

    4. Content Adjustments

    • Updating blog posts, style guides, or lead magnets with new info.
    • Repurposing content across channels to maximise reach.

    5. Conversion Rate Optimisation (CRO)

    • Running A/B tests on landing pages and forms.
    • Improving calls-to-action, headlines, and layouts to increase conversion rates.
    • Using heatmaps and analytics to identify drop-off points and fix them.

    6. General Support

    Time each month allocated for ad-hoc needs. Items like urgent website changes, new page builds, campaign launches, or technical troubleshooting.

    Your Building Company Needs an expert team to help you grow.

    Let us continually improve your marketing effectively so you can spend more time building homes.

    Get your proposal today

    Why Builders Need Continuous Improvement (Especially Now)

    Digital marketing changes fast. Buyer expectations evolve, platforms update their algorithms, and competitors are constantly testing new strategies. If your marketing stays static, it starts sliding backward, and fast.

    With a Continuous Improvement Plan, you get:

    • A single partner. You’re not juggling a web developer, freelancer, and agency. We handle it all…
    • Consistent performance gains. Instead of letting your campaigns, website, and emails decay, we keep optimising to squeeze more ROI from your spend.
    • Peace of mind. No more scrambling to find someone to fix an urgent issue.
    • Lower cost per lead and sale. Optimised landing pages, ads, and automations mean you get more from every dollar spent.

    Builders who’ve worked with us

    • Frequently Asked Questions

    For $10M–$20M Turnover Builders

    If this is you, chances are you don’t have a full time marketing manager. You’re probably working with multiple contractors; a web developer, a freelancer for ads, maybe a “marketing consultant” who sends you ideas that you have to figure out how to implement and often discover they made no tangible difference.

    We take it all off your plate. We manage the campaigns end to end, build the landing pages, and give you a clear insights showing exactly what’s working. No babysitting, no chasing, no jargon.

    For $20M–$40M Turnover Builders

    You’ve got a marketing assistant who can “do,” but not “lead.” Campaigns are running, but they’re just tactics and not part of an overall strategy, meaning they are disconnected and not tied to real KPIs.

    We step in as your Fractional Marketing Director. We build the plan, oversee the campaigns, and mentor your marketing assistant so they learn how to execute at a higher level. You get strategic leadership and measurable results without hiring a full-time senior marketer.

    Maintenance is more common with an IT company, where they provide monthly updates and support. However, this isn’t the same – specifically, they miss the IMPROVEMENT component.

    This isn’t just a maintenance plan, it’s a continous improvement plan designed to not only maintain, but improve all areas of your digital marketing. It’s the glue that keeps all your marketing channels working together, and improving, month after month.

    When everything is monitored and optimised under one roof, you don’t just avoid problems, you keep growing, even without adding more ad spend.

    For one main reason, above all else; We speak builder.

    We understand your clients, better than any other marketing agency. That’s because we’ve worked in new home sales and we’ve sold new homes from the initial sales call through to signing design agreements, working through pricing and specifications and ultimately signing building contracts. Plus we totally understand your home designs, floor plans and specifications, because we’ve been builders ourselves. (Heck, we’ve even read the BCA cover to cover!).

    This means we don’t need weeks or months of hand-holding. You won’t be frustrated trying to explain the difference between your ideal client and someone who is obviously searching for a first home. You won’t spend money, so an agency can learn what they need to do to generate you high-quality leads.

    Best of all… Building Boom’s pricing is as competitive as any other agency, but with all the extra benefits of being in the new home building industry since 1991.

    Looking for more than a single service?
    Check out our service packages

    Our Growth Packages are tailored to suit the home building industry and maximise performance and sales.

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