How are home builders advertising their display homes on Facebook?
In this video, I walk through a display village then look at all the current ads the home builders are running and give an honest assessment of their strategy.
The builders reviewed are;
- Pindan
- National Homes
- APG
- Ben Trager
- Broadway Homes
- In Vogue
- Novus Homes
- Summit Homes
- Aveling Homes
- New Level Homes
- Perceptions the Home Builders
Here’s the summary;
- # of Builders Reviewed = 11
- # of Display Homes between them = 80 total
- Number of ads showing = 2.7 average
- Builders with 9 or more Live Ads = 1
- At least one Display Home Ad = 4 Builders only
- Advertising all their Display Homes = Not one builder
- 3 or more Ads per Display Home = Not one builder
- Using Canvas Ads = Not one builder
- Using Carousel Ads = 1 Builder
- Using Lead Ads = 9 Builders
- Advertising brochure downloads = 1 Builder
- Using dedicated landing pages = 3 Builders
- Using video Ads = 3 Builders
- Personal face-to-camera style ads = Not one builder
- Floor plan Ads = 1 Builder