How are home builders advertising their display homes on Facebook?

In this video, I walk through a display village then look at all the current ads the home builders are running and give an honest assessment of their strategy.

The builders reviewed are;

  1. Pindan
  2. National Homes
  3. APG
  4. Ben Trager
  5. Broadway Homes
  6. In Vogue
  7. Novus Homes
  8. Summit Homes
  9. Aveling Homes
  10. New Level Homes
  11. Perceptions the Home Builders

Here’s the summary;

  • # of Builders Reviewed = 11
  • # of Display Homes between them = 80 total
  • Number of ads showing = 2.7 average
  • Builders with 9 or more Live Ads = 1
  • At least one Display Home Ad = 4 Builders only
  • Advertising all their Display Homes = Not one builder
  • 3 or more Ads per Display Home = Not one builder
  • Using Canvas Ads = Not one builder
  • Using Carousel Ads = 1 Builder
  • Using Lead Ads = 9 Builders
  • Advertising brochure downloads = 1 Builder
  • Using dedicated landing pages = 3 Builders
  • Using video Ads = 3 Builders
  • Personal face-to-camera style ads = Not one builder
  • Floor plan Ads = 1 Builder