SEO (Search Engine Optimisation)
for new home builders

Get More Visitors To Your Website, Without Paying For Clicks

Turn Your Website Into a Lead-Generating Asset, Not Just an Online Brochure.

If you’re a new home builder turning over $10M–$40M per year, chances are you’re already running Google Ads. And chances are, you’re also bleeding money. Most builders we meet are pouring thousands each month into campaigns that deliver the wrong traffic, the wrong leads, and have no way to track what’s actually turning into sales.

You don’t need more clicks. You need a Google Ads system built for builders. One that targets the right buyers, filters out the tyre-kickers, and shows you exactly how much revenue every dollar is producing.

At Building Boom, we specialise in Google Ads campaigns designed exclusively for new home builders. We’re not a generic marketing agency. We’ve lived and breathed the residential building industry for over 30 years. We know how your buyers search, when they search, and how to turn search traffic into signed design agreements, not just enquiries.

Why Most SEO Campaigns Fail Builders

We talk to dozens of builders every year who are frustrated with their SEO results. The same issues come up over and over again:

  • Ranking for the wrong keywords. Agencies get you to page one for “display homes” or “house designs,” but those searches are low-intent and rarely convert.
  • No understanding of the builder sales funnel. Home buyers take 3–6 months to make a decision. Most SEO strategies don’t nurture them or align with your sales process.
  • Generic content that doesn’t convert. Blogs full of “top 10” fluff, written by people who have never worked with a builder, let alone sold a home.
  • Zero tracking to revenue. Agencies give you reports about “visitors” and “rankings” without connecting the dots to quotes, deposits, or contracts.
  • Slow, scattershot efforts. You pay every month, but can’t see how it’s moving your business forward.

At Building Boom, we fix all of it. Our SEO campaigns aren’t just about traffic. They’re about turning your website into a sales machine.

Why Building Boom Is Different

Most agencies know marketing. Very few know builders. That’s our edge.

We’re not just another Google Ads agency. Building Boom was founded by Steve Fitz, who’s been in the new home building industry since 1991. Steve has run building companies as a GM, and prior to that worked in different roles throughout construction and sales, and grew a building company as the GM from $5M to $17M turnover in four years before moving into marketing full-time.

Since 2010, we’ve helped builders across Australia generate millions in contract value through SEO and digital strategies. Here’s why we consistently outperform generic agencies:

  • We track everything. We measure not just traffic and leads, but how many quotes and sales those leads generate.
  • We speak builder. We understand the difference between first home buyers, renovations and additions, and knockdown-rebuild clients and we optimise for the clients you want.
  • We build for conversions, not just rankings. Every optimisation ties back to lead quality and cost per sale.
  • We write builder-specific content. From house & land packages to finance advice, we create pages that both rank and convert.
  • We integrate SEO with your other channels. When your SEO works with Google Ads, Meta Ads, and email, your lead cost drops dramatically.

custom Homes won with digital marketing

  • Oustanding custom double storey luxury home
  • Luxury narrow lot home design with limestone cladding
  • Reverse living 2 storey luxury home
  • Modern narrow 2 storey home with raking ceilings
  • Luxury corner block 2 storey
  • Luxury single storey in classic design
  • Traditional single storey custom home

    • What Our SEO Campaigns Include

    We build comprehensive campaigns that deliver long-term ROI, not quick traffic spikes.
    Here’s what you get when you work with us:

    1. Technical SEO Foundation

    We audit and fix your site’s structure, speed, and crawlability so Google can actually find and rank your pages.

    2. Keyword Strategy (Buyer-Focused)

    We target the searches that matter: Future clients using commercial intent keyphrase search terms that we know have a higher chance of becoming a genuine, qualified lead, first and foremost are the primary target.

    3. On-Page Optimisation

    We rewrite and optimise your website pages to rank and convert. We then compare metrics with competitors using advanced SEO Tools that allow us to continually optimise key pages to stay ahead of your competition.

    4. Content Marketing (SEO-Driven)

    We highly recommend content marketing to boost your SEO performance. If you’re doing your own content marketing, we assist by giving guides on content, so every piece of content you create contributed to your overall SEO improvement. If you don’t do content marketing in-house, we can help you with that.

    5. Authority Building (Off-Page SEO)

    We build backlinks from relevant, trusted sites to boost your domain authority so you can outrank competitors.

    6. Tracking

    We track your keyword rankings on the search engines as well as your primary competitors.

    Your Building Company Needs an expert team to help you grow.

    Let us run your SEO campaigns effectively so you can spend more time building homes.

    Get your proposal today

    Why SEO Is the Best Long-Term Investment for Builders

    Google Ads can bring leads fast, but when you stop spending, the leads stop. SEO compounds over time. The work we do today (building authority, optimising content, improving website performance) keeps generating leads for years.

    Our builders typically see:

    • Significant increases in organic leads within 6 months.
    • Reduced overall cost per lead as SEO starts to outperform paid channels.
    • Higher-quality enquiries, since buyers who find you organically tend to be more committed and trust-driven.

    SEO isn’t a quick fix. But it is one of the highest-ROI channels for builders who want sustainable growth.

    Builders who’ve worked with us

    • Frequently Asked Questions

    For $10M–$20M Turnover Builders

    If this is you, chances are you don’t have a full time marketing manager. You’re probably working with multiple contractors; a web developer, a freelancer for ads, maybe a “marketing consultant” who sends you ideas that you have to figure out how to implement and often discover they made no tangible difference.

    We take it all off your plate. We manage the campaigns end to end, build the landing pages, and give you a clear insights showing exactly what’s working. No babysitting, no chasing, no jargon.

    For $20M–$40M Turnover Builders

    You’ve got a marketing assistant who can “do,” but not “lead.” Campaigns are running, but they’re just tactics and not part of an overall strategy, meaning they are disconnected and not tied to real KPIs.

    We step in as your Fractional Marketing Director. We build the plan, oversee the campaigns, and mentor your marketing assistant so they learn how to execute at a higher level. You get strategic leadership and measurable results without hiring a full-time senior marketer.

    SEO is most powerful when it works alongside your other marketing efforts. When we manage SEO, we also align it with your:

    • Content Marketing: The blogs and guides help your site rank while nurturing leads.
    • Google Ads: We use keyword and conversion data to improve both SEO and PPC performance.
    • Email & Automation: Traffic from SEO can feed your lead nurture campaigns, converting more visitors over time.
    • Conversion Optimisation: Small strategic tweaks to your website can double the amount of leads you get from your website visitors.

    When your marketing channels work together, your cost per sale drops and your marketing becomes a growth engine, not an expense.

    For one main reason, above all else; We speak builder.

    We understand your clients, better than any other marketing agency. That’s because we’ve worked in new home sales and we’ve sold new homes from the initial sales call through to signing design agreements, working through pricing and specifications and ultimately signing building contracts. Plus we totally understand your home designs, floor plans and specifications, because we’ve been builders ourselves. (Heck, we’ve even read the BCA cover to cover!).

    This means we don’t need weeks or months of hand-holding. You won’t be frustrated trying to explain the difference between your ideal client and someone who is obviously searching for a first home. You won’t spend money, so an agency can learn what they need to do to generate you high-quality leads.

    Best of all… Building Boom’s pricing is as competitive as any other agency, but with all the extra benefits of being in the new home building industry since 1991.

    Looking for more than a single service?
    Check out our service packages

    Our Growth Packages are tailored to suit the home building industry and maximise performance and sales.

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