How One Hidden Page Sold Millions in new Homes Without a Dollar Spent on Ads
– for 9 years and counting! –

The real-world case study of how a single SEO-driven page, invisible to website visitors, delivered signed building contracts for nearly a decade.

content for you, your clients, and search engines = signed contracts

content marketing case study

If you think content marketing is a long game with no clear ROI this will change your mind. In 2016, we built a page for Infratec Homes targeting one niche: sloping blocks. It wasn’t promoted. It wasn’t even linked in the website navigation to keep it hidden from competitors.

But it ranked on Google and delivered qualified enquiries every single year… enquiries that turned into signed building contracts worth hundreds of thousands.
This short video breaks down the exact strategy behind that success. From client psychology to SEO positioning to a single, high-converting call to action. No fluff. No filler. Just a playbook that still works today.

are you ready to get more sales?

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